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VII. MEANS AND ENDS
In all so-called "practical" human
activities it is necessary to establish a fundamental
distinction between the means proposed to achieve a given
end and the end itself. In our field the end is education,
the means is technology. This distinction must be maintained
at all levels of the discussion and analysis, otherwise
grave conceptual distortions will occur. Technocentrality is
the most frequent of these errors and can be defined as
undue substitution of an end by a means: technology for
technology's sake. Another is consumerism that gains
nourishment from excessive supply, as in fashion and
advertising. Prodigious acceleration in innovation, constant
obsolescence of equipment, teaching fashions, the search for
short-term profit, among other reasons, provoke a disturbing
confusion that hinders rational implementation of new
technologies in education.

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